BoxLife Magazine

Rick Alexander

Rick Alexander

Rick Alexander is the founder and President of LuaVíve LLC. Over the past two years, while simultaneously serving on active duty in the military, he has bootstrapped LuaVíve from a small business into a global brand that offers world-class products and experiences designed to help people reach their full potential in pursuit of an active lifestyle. Originally a company that began with just a single dietary supplement aimed at helping fellow athletes recover after a tough workout, their product line now ships all over the world and has grown from that single recovery product being manufactured in a makeshift lab to now including the patented CreatineCoffee and bucket list worthy adventure series.