Rick Alexander

Rick Alexander is the founder and President of LuaVíve LLC. Over the past two years, while simultaneously serving on active duty in the military, he has bootstrapped LuaVíve from a small business into a global brand that offers world-class products and experiences designed to help people reach their full potential in pursuit of an active lifestyle. Originally a company that began with just a single dietary supplement aimed at helping fellow athletes recover after a tough workout, their product line now ships all over the world and has grown from that single recovery product being manufactured in a makeshift lab to now including the patented CreatineCoffee and bucket list worthy adventure series.

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Recent Posts

5 Movements Likely to Make a First-Time Appearance in the 2016 Open

As the Open has grown and evolved from its inception in 2011, so too have the workouts. The fact that it is now a...

Eating 101: How to Pack on Size

For many athletes, adding mass to their bodies can equate to moving weight a lot easier in the gym—and you'll look stronger too which...

Free Preview: Inside the Noah Ohlsen Issue

Free Preview of BoxLife's April/May 2015 Issue featuring Noah Ohlsen.

CrossFit Open 16.4 Recap + Tips

Dave Castro (Director of the CrossFit Games) announced the details of the fourth workout of the 2016 Open on Thursday night, and to the...

Predicting Workout 14.5 of the CrossFit Open

The final workout of the 2014 CrossFit Open is upon us—and in a big way! Tonight, at the Kezar Pavilion in San Francisco, 5...