Rick Alexander

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Rick Alexander is the founder and President of LuaVíve LLC. Over the past two years, while simultaneously serving on active duty in the military, he has bootstrapped LuaVíve from a small business into a global brand that offers world-class products and experiences designed to help people reach their full potential in pursuit of an active lifestyle. Originally a company that began with just a single dietary supplement aimed at helping fellow athletes recover after a tough workout, their product line now ships all over the world and has grown from that single recovery product being manufactured in a makeshift lab to now including the patented CreatineCoffee and bucket list worthy adventure series.

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Recent Posts

BoxLife Fitness Training #101

Wednesday, May 16, 2018 Gymnastics 30 Second L-sit Hold 15 Chest-to-Bar Pull-ups 30 Second L-sit Hold 12 Chest-to-Bar Pull-ups 30 Second L-sit Hold 9 Chest-to-Bar Pull-ups -Rest 2 Minutes- 3 Sets of 20...

6 Olympic Weightlifting Habits To Break Today!

With over 20 years of Olympic Weightlifting experience, I’m used to the sport being relatively misunderstood. Most often it’s confused with powerlifting, bodybuilding or...

BoxLife Fitness Training #080

Wednesday, April 25, 2018 Gymnastics 9 Minute AMRAP 3 HSPU 3 Toes-to-Bar 6 HSPU 6 Toes-to-Bar 9 HSPU 9 Toes-to-Bar Continue this pattern, adding 3 reps per movement every round. Conditioning 400 Meter Run 21 Dumbbell...

Build Size & Strength with This 8-Week Squat Program

So you want to add some muscle to your body while increasing your squat? Sounds like an excellent goal! A bigger squat can increase...